Chinook Book reaches over 220,000 active mobile users per year, generating over 3 million app sessions and 300,000 mobile offer redemptions and contributing over $42 million in transaction value to our partners in California, Colorado, Minnesota, Oregon and Washington. Annual organic user growth is 11% per year with 16% growth in our opted-in email promotion audience.
They are not bots or spam accounts.
They want their local community to succeed.
They are engaged across multiple communication platforms.
They buy the brands we recommend.
Our average Click Thru Rates are over 5X higher than industry averages across all channels
*Email benchmarks for open and click rates are based on 2019 Mailchimp average open rates for deals platforms
*In app benchmarks are based on Google Search/Display and Facebook CTR averages for equivalent content types.
Chinook Book partners with public media, membership organizations, non-profits and green power utilities to deliver member incentives through gift subscriptions to our mobile app.
This highly engaged audience is motivated to use the rewards and discounts granted by their member participation, ensuring high levels of investment and engagement from our rewards partners.
The print edition of Chinook Book is sold year-round at local grocers and retailers in each of our five target markets. The book is an important source of new app users and each edition includes a 12 month subscription to the mobile app.
Chinook Book partners with schools and non-profits in our target markets to raise money through in app subscription sales, app gift card sales and print edition sales. 50% of each sale benefits the fundraising partner. Learn more about our fundraising program here.
Source: Demographic and intent to purchase data from 2019 User Survey.