Who They Are

The Grand Central Bakery mission is to serve customers delicious, authentic food made from high-quality local and sustainable ingredients. Their customers share their belief that well-raised ingredients lead to delicious food – and a better food system. You’ll find Grand Central Bakery products at restaurants and select markets and their friendly neighborhood bakeries in Portland and Seattle.

 

WHY THEY HEART CHINOOK BOOK

"Chinook Book customers share our dedication to supporting local and sustainable food producers, so it’s a perfect fit. We see a lot of those customers in our cafes, and we love being aligned with a network of progressive businesses in Portland and Seattle."

 

Why Our Members Heart Them

  • 3 words - bacon egg bolo
  • Pioneer in NW local food movement
  • The bakery case makes you drool

THEIR PACKAGE

Print Promotion

  • Print coupon in Portland and Seattle
  • Distributed to over 75,400 Portlanders & 83,200 Seattlites annually
  • Newsstand visibility at retail locations like
    New Seasons & Whole Foods
  • Sold as a fundraiser by over 200 schools and community partners

Mobile Promotion

  • 1 Annual offer for 10 locations in Portland and Seattle
  • Promoted to 50,700 Portland & 32,000 Seattle mobile subscribers
  • Integrated mobile location reminders to catch people when they are nearby and ready to eat
  • Monthly dining push notifications keep them top of mind

Digital & Email Promotions

Inclusion in Special Reward Community Packs for:

Laughing Planet Web Profile.jpg
  • Portland State University students
  • Portland Community College students
  • Portland General Electric Flex Plan members
  • Willamette Week Give!Guide donors
  • Promoted to over 100,000 via partner-distributed email campaigns
  • New & Expiring email sent to over 75,000 users each month
  • SEO-Optimized website profile page boosts online visibility year round
  • Social Media Promotion toolkit and dedicated cross-promotions

THEIR OFFERS

  • Print & Mobile: free loaf of bread with purchase of $10 or more. 
  • NEW! Mobile Punchcard Buy 10 loaves, Get 1 FREE
  • Exclusions: Limit one coupon per purchase

Total Annual Investment: $2,225.00

THEIR RESULTS

  • 2,811 mobile redemptions
  • 2,080 punchcards activated 
  • 5,622 print redemptions (estimated)
  • 14,100 users favorited but not yet redeemed 
  • 235,000 location views
  • 1,655 mobile location reminders delivered each month
  • 2,337 personalized user email reminders per coupon launch

 

 

Annual Revenue Generated: $126,495
THAT'S A RETURN ON INVESTMENT OF 56X!

Ready to start generating these kinds of results?

 

THE FINE PRINT: How do we get that number, you ask? We multiply their redemptions by their average minimum spend.
Most customers likely spend more than the minimum... but we prefer to be conservative in how we share our results.