Who They Are

The pairing of fast, healthy food with a vibrant cultural atmosphere is the core of the Illegal Pete’s experience. In addition to being a restaurant & bar, each location is also a music venue and hangout. You’ll see a lot of diversity at Pete’s, from the diners to the employees to the playlist jamming from the speakers.

Why They Heart Chinook Book

SAMPLE QUOTE "Chinook Book brings us loyal customers who really care about supporting local & sustainable restaurants. We're delighted with the return on our investment."

 

Why OUR MEMBERS Heart Them

  • All natural meats from Niman Ranch.
  • Starving Artists Program gives out of town bands a free meal while on tour.
  • They run a record label, Greater Than Collective, committed to helping local artists.

 

Their Package

Print Promotion

  • Full Page Banner Ad distributed to over 20,800 Colorado residents
  • Newstand visibility at retail locations like Natural Grocers
  • Sold as a fundraiser by schools and non-profits

Mobile Promotion

  • 3 Mobile offers shared with over 8,000 Colorado app users
  • Monthly dining push notifications keep them top of mind
  • Integrated mobile location reminders catch people when they are nearby and ready to eat

Website and Email Promotion

  • New & Expiring email sent to over 8,000 users each month
  • SEO-optimized website profile page boosts their online visibility year round
  • Social Media Promotion toolkit and dedicated cross-promotions

Package Value: $1,500

 

THEIR OFFERs

  • Print & Mobile: $5 off your dining experience of $25 or more
  • Print & Mobile: FREE draft beer with purchase of an adult entrée
  • Print & Mobile: FREE kids entrée with purchase of adult entree
  • Exclusions: Limit one coupon per customer

 

THEIR RESULTS

  • 105 mobile redemptions
  • 315 print redemptions (estimated)
  • 487 users favorited but not yet redeemed
  • 25,600 location views
  • 44 mobile location reminders per month delivered
  • 3,557 personalized user email mentions so far

 

 

 

Annual Revenue Generated: $15,120
THAT'S A RETURN ON INVESTMENT OF 10X!

 

THE FINE PRINT: How do we get that number, you ask? We multiply their redemptions by their average transaction size.