Grow your own email list.
Invite social follows and mentions.
Incentivize trials, test drives and downlolads.
LAUNCH new products or events.
Custom landing page on chinookbook.com.
Launch announcement to all users in market.
"You didn't win, but..." follow-up email offer to all contest entrants.
Promoted on Facebook & Twitter with sponsor thank you mentions.
Recent contests yielded up to 10,000 entries.
Sign up for your newsletter.
Follow your social channels.
Invent your own entry mechanism.