Chinook Book mobile offers now have the option to be redeemed online or in store. Here’s how it works.
By delivering exclusive member benefits and Chinook Book gift subscriptions to their members, Oregon Museum of Science and Industry delivers high value rewards that save staff time and cost just pennies per member.
Who They Are
The Oregon Zoo is a 64-acre facility representing over 200 different species of birds, mammals, reptiles, amphibians, fish and invertebrates including over 25 endangered and threatened species. They offer year round admission, a summer concert series, summer camps for kids and an engaging membership program with great perks. Their annual partnership with Chinook Book generates over $228,000 in directly attributable results, including adding over 600 members to their donor base in 2018.
A Partnership that Sparks Pride
Three key factors contribute to the incredible results the Oregon Zoo has enjoyed in their Chinook Book partnership:
They invest in visibility. By choosing large visible display positions and display promotions in print and digital, Oregon Zoo calls attention to their offers, helping them stand out from the other attraction options and boosting redemptions throughout the year.
The right offer for the right goal. Growing annual memberships is a much more valuable goal to an attraction than driving one-time visits. By offering an attractive discount on annual membership, they boost their ROI significantly by ensuring each redemption is delivering a donor who will visit again and again. And by offering a dollar amount discount instead of a percentage, they take a modest offer (10% off) and turn it into a compelling incentive.
They flexed their way to 18% more redemptions. 116 of their 616 membership offer redemptions were from their December one-month mobile flex offer. Timing their flex offer with the holiday season and creating urgency with a one-month redemption window refreshed their offer’s visibility at just the right moment. The flex offer gave them additional mentions in the New & Expiring email promotions, push alerts, and in-app reminders, driving a significant fraction of their total ROI for the year.
Gold Package including:
Mobile: Up to six mobile offers (annual or flex)
Mobile: Two branded content stories
Mobile: Premium mobile profile (Launching Fall 2019)
Mobile: New/Expiring Email Boost
Print: Outside Back Cover
Print: Top of Chapter Spread
Print and Mobile: $10 off membership
Print and Mobile: $20 off the non-member price for a full week of Summer Zoo Camp
Mobile Annual offer: $2 off zoo admission
Flex offer: $10 off membership (December)
TOTAL ANNUAL INVESTMENT: $8,063
Success by the Numbers
776 mobile redemptions (616 for the annual membership offer)
1,552 print redemptions (estimated)
6,016 users favorited their offers
79,600 location views
Cumulative ROI: Over $228,000 or 28X!
Attracting visitors who who want the real local experience requires reaching out beyond your local audience to people who share your values with a summer adventure contest that truly inspires.
Now’s the time to reserve your spot in our popular new Thematic Guides. Our April Animal Friendship Guide and May Get Going Guide offer opportunities for pet-friendly businesses and sustainable transportation options (from bike shops to car-sharing) to reach our users in a relevant and entertaining way.
We’ve just launched a handy new feature in the Chinook Book app that will help users remember to use your mobile offer. Check out how it works here.
This iconic winery leveraged a beautiful location with a contest activation that added over 1000 new conscious consumers to their email and social media audience. Here’s how they turned wine country wonder into a winning campaign.
Are you a Seattle area business looking for services including access to capital, bookkeeping, printing, banking, graphic design, legal services, marketing, packaging, photography, and more from local independent businesses? If so please join Seattle Made at this FREE event!
How does a beloved Asian supermarket capture record-breaking attention for an in-store promotion? With branded content that tugs the heartstrings with an incredible anniversary... and a month-long celebration.
Check out what pushed KEEN’s branded content to the top of our charts in 2018 and learn how you can follow in their trail-worn footsteps.