Did you ever discover a great offer in the Chinook Book app, only to forget to use it when you were actually at the location?
This new app feature lets you set a personal reminder to use an offer on the day and time it would be most convenient for you.
HOW IT WORKS
Tap on any offer in the Chinook Book app and you will now see a little bell in on the right hand side of the screen. Tap the bell to choose the date and time. A reminder alert will appear on your phone at the date and time selected and it will tap right through to the offer in the app.
You’ll never forget to use an offer again!
THIS IS GREAT NEWS FOR OUR BUSINESS PARTNERS
Our data shows that significantly more people view the details of an offer than complete an offer redemption. This new feature helps to close that loop so that more of the users who discover your offer “cross the finish line” and convert their interest into action. Proactively setting a reminder to do something has been shown in multiple studies to dramatically increase likelihood of completing an action.
We will also be able to track and report on these new reminders, allowing you to gain insight into how successful your offer is at creating “intent to purchase.”